Beauty Product Advert

 

In the product image, I used the product in the foreground to bring the audience's attention to the product. I used a darker, warm lighting to reflect the dark and rebellious nature of the product, which uses the slogan "It's so good to be bad". To lean into the idea of rebelling and being bad, I used dark red and black throughout the image to represent ideas of sinfulness. 

I used the serif font that demonstrates sophistication and luxury, which attracts the audience as they would feel that purchasing the item would make them feel more luxurious and prestigious. 

I incorporate my own slogan, "Step into sin", to reinforce the idea that this product represents defiance; the alliteration draws the audience's attention and makes the slogan more memorable to the audience. In addition, the word "Step" draws attention to the heel shape of the perfume.

In the background, I used a prop of a cross necklace to juxtapose the idea of sinfulness that the perfume represents and the fact that it is behind the perfume in the image, which communicates the idea that the "sin" associated with the product is too tempting to ignore.